Youtube icon how to#

In the end, the art department decided to keep things simple. вЂњItвЂ™s pure chaos.вЂќ A wall of sketches for the new logo and mobile app design. вЂњThen as soon as we dropped it in product it was like, oh yeah, thatвЂ™s not going to work,вЂќ said Bettig. This approach worked well when the designers had it mocked up on a white wall in their studio and in simple prototype apps. So you have these dynamic elements that would all be intersecting.вЂќ It could potentially pull the profile picture or header art from the channel you were watching. вЂњWe had a symbol that was loosely reminiscent of a Y, but it would be always changing, animated, and pulling color samples from the video you were watching. Since YouTube was evolving into a whole family of services, and since it had adapted to fit each screen and video format, Bettig and his team experimented with a dynamic brand. вЂњWe were hoping to build a visual language that would make it easy for folks to recognize it.вЂќД«ettig, a Frenchman who joined Google six years ago and has been with YouTube for the past three, led the charge to rethink the logo. We wanted to make something more unified and cohesive, something that really reads as YouTube,вЂќ says Bettig. вЂњWe felt, because of all that growth, we were missing the mark.

Over the last few years it has spawned a family of services: YouTube Kids, Gaming, Red, TV, and Music. WhatвЂ™s more, YouTube is no longer a single brand. What started in 2005 as a singular website built for desktop internet users now exists on phones, tablets, game consoles, and, yes, television sets.

Youtube icon how to#

The challenge facing YouTubeвЂ™s design and interaction team when they launched the redesign two years ago was how to tie together a host of products with very different audiences and uses.